Craftsmanship: Modernity in Constant Reinvention
At the start of the 2020s, craftsmanship can celebrate its centenary in France. The first occurrence of the word itself dates back to 1920. It was also during this period that representative craft institutions were established. In recent years, the business press has shown a keen interest in craftsmanship, devoting articles to it that highlight not only its dynamism, but also its strong appeal to young graduates who are shunning large companies. These articles also highlight the great adaptability of artisans in mastering new technologies, from 3D printing to artificial intelligence. While in the 19th century, craftsmanship was expected to disappear under the pressure of industrialization, not only does it continue to exist today, but it is constantly renewing itself. In this paper, our goal is to revisit the great capacity for adaptation to 21st century modernity over the long term, through constant renewal, and not only because it represents a new opportunity for job creation.