Innovation Strategies and Value Creation in A Context of Environmental Transition: The Case of A Moroccan Renewable Energy Company

In the context of emerging market companies, numerous levers can be used to foster their innovation strategy, including the use of a portfolio of alliances. This article aims to understand the extent to which the configuration of a portfolio of alliances contributes to optimizing exploratory and exploitative innovation strategies within emerging market companies. The empirical framework of the study is based on an intervention research study conducted within a Moroccan company in the renewable energy sector, combining participant observation, meeting minutes, and semi-structured interviews. The findings highlight that by forming multiple partnerships of various forms and natures, the firm optimizes its exploratory and exploitative innovations differently, while strengthening its value creation potential. However, the use of a portfolio of alliances is not without challenges and risks, which the company overcomes by mobilizing institutional and organizational assets.