The role of feedback in the gamification of crowdsourcing campaigns

This research aims to understand the role played by the type and timing of feedback during the crowdsourcing campaigns in the involvement of participants in the co-creation activity and in their commitment to the platform. The results of a qualitative study conducted with participants in competitive crowdsourcing campaigns show, on the one hand, that the lack of task-learning or task-motivation feedback at the beginning of the contest acts as an inhibitor of the possibilities to improve the ideas; and on the other hand, that incompleteness of the feedback on the selection criteria of the winning ideas at the end of the contest causes frustration among the participants, and, in case of loss, favors their defection from the platform.
JEL Codes: O360