By Véronique Saint-Ges
Urban agriculture is experiencing a real revival, especially in times of economic and health crisis. This reterritorialization of food production in cities is taking place with the emergence of new market and production organizations. Our study consists in identifying, understanding and analyzing the business models (BM) that ensure a certain viability to these market and productive organizations of urban agriculture (MPOUA). The economic dimension of the study angle is privileged, especially because it is regularly questioned by all the actors that are the public and private funders. In order to be sustainable and profitable, the MPOUA invent many innovative strategies for agriculture, thus producing a multitude of business models. Our survey of twenty-five MPOUA shows on the one hand their originality and diversity in terms of activities. On the other hand, we show the existence of keys to success such as partnerships with communities, funders or education, the integration of appropriate technical skills, activities offering sustainability values. Marketing is done in short circuits, preferably to a wide variety of customers, consumers, companies or communities.
JEL Codes: Q1, Q5, R1