Crowdlending is a finance process that allows individuals to lend money to businesses in a Peer to Business (P2Binvestor) approach on a web platform. We focus on crowdlending community. Our analysis relies on a methodology using an exploratory qualitative research joining interviews and netnography as an innovative approach. The results highlight the potential of crowdlending as complementary or even sometimes substitute of the traditional bank channel and the important role played by the community loan and the social exchange. JEL Codes: G23, G32