Application of Gamification to Improve the Learning Attitude of the Employees
By Mourad Bofala, Ahmed Benhoumane
English
This work is an attempt to explain the influence of gamified experience on the motivation to learn and to develop a positive attitude towards learning. The gamified experience can be an effective tool for organizations to encourage learning of their employees. To this end, a research model using a survey was adopted to assess the impact of the gamified experience on motivation to learn and on learning attitude. In addition, our results indicate a positive relationship between the gamified experience and learning. The latter is the result of an autonomous motivation of the employee. As a result, this research provides recommendations on the best practices to adopt in order to optimize the learning process of employees.
JEL Codes: M12, M53, C71, C72