This article presents a collective organizational scheme that is tested to commercialize a technology conceived by an academic research laboratory. The literature on exploration partnerships has demonstrated that coordination and cohesion are difficult in these groups because of a lack of well-defined applications for the studied concept and because there is as yet no market. The mapping presented in the article helps facilitate cooperation by guiding the exploration trajectory of the partnership. This organizational scheme is designed to initiate a first exploration partnership and aims at strengthening its cohesion by the introduction of a conative dimension. JEL Codes: O31, O32