This article explains how the imagination contributes to innovation. For a number of years, a study has been carried out in the telecommunications sector with the aim of understanding how science fiction contributes to the process of technical-scientific innovation. The creation of cyberspace is a big project that provokes numerous imaginary accounts. The “cyberpunk” movement of the 1980s, for example, fed into the technophilia that accompanied the research of engineers and scientists in the telecommunications sector. Investors were also subject to an excessive fascination with this imagination, which contributed to the creation of a speculative bubble in this sector in the 1990s. The study of this situation allows us to draw certain conclusions as to the usefulness of the imagination for organizations. The cyberpunk imagination shows itself to be performative on condition of being contained so as to not become delirious. Moreover, a Utopian imagination appears to be an important element for the dynamic of capitalism.