The introduction of digital equipment is undoubtedly a technological and organizational innovation in a local plan for economic insertion. The article assesses whether the "social" label given by the software developers to this innovation is justified. This article is based on a monographic investigation. Can it be considered a "social innovation for competition"? The observed differences, about the polysemy of term "social", between the justification of practices and academic categorization, call for a thorough sociology of the uses of this qualification for innovation. JEL Codes: H75, I3, J2, J68, J78, L38, O17, O33, O38, R58