For-profit public services have to cope with competition requirements while still subjected to their institutional framework. These changes drive these activities to revise their efficiency strategies. The innovation problem is complex. It adds civic and social issues to the usual economic constraints. The competition context leads these activities to consider different ways of refining their services to respond to new customers’ needs while fulfilling profitable public missions. This paper analyzes innovations introduced by for-profit public organizations in order to maintain public missions in a changing environment. It shows the important and creative role these activities play in maintaining social cohesion. JEL L87, O14, O33, L33.