Current experts, the media, and politicians often focus often on the assumed risk-aversion of the public, with risk being used to justify hostility toward innovation and entrepreneurship. However, historically, the notion of risk was presented as an auxiliary of economic innovation. Contemporary societies are characterized by a risk culture that urges all individuals to be entrepreneurs over the course of their life. Finally, the notion of risk can also be viewed as a strategic resource that can be summoned to promote social change.