Market Criteria for Evaluating Scientific Work in the "New Economy": Science as a Productive Force and a Marketing Tool

By Blandine Laperche

English

In today’s economy, which is characterized by the generalization of commercial relations in all areas of social life, the market exercises a strong influence on public and private scientific work, which is a source of innovations. In effect, patents, contracts, and new enterprises, in addition to publications become criteria for the evaluation of profitability. Once adopted public authorities, these criteria make the control of scientific work easier, hence the appropriation of its results by companies. The contradiction between, on the one hand, the control of scientific work and the appropriation of its results and, on the other, the wide diffusion of scientific and technical information is evident, thanks to the media, advertising campaigns, and information technology. This contradiction is explained by the dual function of scientific and technical information in creating value (as a production factor) and in selling it (as a marketing tool).

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